Want to reach more people in your business! Is it time to step out in a bigger way? Well, one of the best ways I know, to grow your business and grow your list, is to host a live event.

This is not something that comes together over night. One of the reasons I am successful when it comes to hosting an event is because I have a plan, and I work the plan.

Here are some of the simple steps that go into that plan.

1)      WORK WITH A COACH.  If it was not for my amazing business coach, I would have made numerous (and costly) mistakes in planning my one-day events and my 3-day events. You’ve got to work with someone who knows – someone who’s been there – someone who has succeeded. Live events are costly and you want to go into it with a solid plan.

2)      HAVE A PLAN. Working with a coach who has had the experience gives you peace of mind, right out of the gate. You should be planning your events a year out – and map out all the details. It all starts with having a vision and a theme and everything flows from that.

3)      IDENTIFY YOUR ‘WHY’.  You don’t want to be planning and hosting an event ‘just because everyone else is doing it’. What is your why? Get grounded. Get clear. Get focused.

4)      PLAN THE FINACIAL RESOURCES. In working with my coach, we mapped out the plan/strategy for growing my business, then we identified ‘wealth buckets’ for different areas of my life and my business – and then specifically identified a wealth bucket for the event.

5)      START SMALL. Begin with scheduling one-day events first. Get some experience under your belt. Learn what works and what doesn’t work for you and for your business. Learn how to plan and budget for financial success.

6)        HIRE THE RIGHT TEAM FOR SUPPORT.   This is not something you can do alone – and succeed to the degree that you will want.  Consider hiring the appropriate virtual assistants, copywriters, graphic artists, tekkie VA’s, (there is SO much that goes on behind the scenes in the early marketing stages for an event), an event planner etc.

7)      CREATE YOUR MARKETING PLAN. You need to have a plan created at least 6 months in advance for a one-day event, and for certain a year ahead for a 3-day event. These can make or break you, financially, emotionally, physically, etc. – Get a plan, get the right team, get your ducks in a row!

8)      COMMUNICATE REGULARLY. THIS is such an important step. The more communication, the better – email, voicemail, Skype – whatever method works. But do it! Keep everyone in the loop.

9)      FOLLOW-UP! The event is just one step in the business development process. It doesn’t end the day of the event. You must have a follow-up plan in place. That’s where a lot of the money is!

10)  CELEBRATE! This is hard work people. As I said earlier – it is not for the faint of heart! And when you hire the right team, they will typically work their hearts out to support you in every way. Be sure to acknowledge them, appreciate them and celebrate with them!

For those of you who want to be a wealthy woman leader – events are one of the best ways to attract ideal clients and make more money! Follow my steps above and grow your business in a strategic and profitable way!

Are YOU ready to step out in a big way? When will you host your first live event?

Please share your thoughts!

Author: Pat Mussieux

Pat has built the new business she's dreamed of, without compromise. She has been nominated, for the past 4 years, for the Canadian Woman Entrepreneur of the Year award and have won 4 STEVIE Awards for Women in Business. Pat has also hosted her own local radio show for 4 years and now hosts a live talk show on local TV interviewing successful women entrepreneurs and sharing their stories. She has written 3 books – the latest of which is ‘Stop Compromising and Make All the Money You Want! A Do-It-Yourself Guide for Starting Up and Starting Over.’