Critical Steps to Take After Hosting a Live Event

It’s tempting, I know, to want to run off and relax after hosting a live event. It is an exhausting experience – mentally, physically, spiritually, and emotionally. However, it would be the biggest mistake for an entrepreneur to do that.

Why? Because hosting a live event, such as Wealth Makers Toronto, is my main marketing event of the year. Just because everyone has ‘left the building’ and, officially, the event has come to an end – some of the work for me just begins.

Let me explain. For many people attending live events like Wealth Makers Toronto, this was a new and exciting experience. The content is timely. The connections are exciting. The ideas are relevant. Implementation is key. But here’s the thing –

When you attend a live event, you can get caught up in the emotion of the moment. This is the time when I, the host, present my coaching program for the year. This is when it is time to make a decision – keep doing what you’re doing, or …….step up and step into a program with a coach that will guide you to the next level.

Now that’s exciting for the participant – and it’s exciting for me, too. But here’s what I know for sure, having hosted these events for a few years now. People leave the event – head home full of excitement and enthusiasm – and enter the ‘jungle of life’. Reality hits them smack in the face.

That’s when my work begins.

1. BUYER’S REMORSE.
This is for real. You’ve been there. I’ve been there. When you get caught up in the emotion of an event and buy into a program knowing full well it’s exactly what you need – but then you get back home, the bills from the event come in, your friends and relatives start drilling you about your decision and on and on and on it goes.

My job is to get on the phone with you right away – review the content of the program and the reason why your decision to join is a critical step in the growth and development of your business. When I don’t make that phone call, your self-doubt takes over and, before you and I know it, you’re backing out of a commitment that really is in your best interest.

2. YOU HAVE QUESTIONS.
We know that most of our best questions come to mind when we’re driving, when we’re in the shower, in the middle of the night…….. After attending a live event, and joining a new program – including paying that deposit – you do have questions. It takes time for some of the information to sink in and then, there you are, back in your office wondering about a number of different things.

My job is to get on the phone with YOU, too – and be available to answer those questions. I know that these phone calls often shock people – it’s a practice I take great pride and joy in – the human touch is critical when people need information. That’s my job and the timing needs to be almost immediate – not a few weeks down the road.

3. THE CONTRACT ARRIVES.
And here we go with the self-doubt, especially when/where you work as a solopreneur. Perhaps you haven’t told anyone about your decision to commit to a year-long program. Then the contract arrives for signature – and you know this is it. It’s time to really commit. For many, this is a very new experience and it can be scary. I get it!

My job is to get on the phone with you and reassure you, to remind you of the possibilities for your business and therefore for your life. It’s my job to answer any questions you have about that contract too – to take away any fear and doubt and build your confidence around your decision.

4. AND THE REAL FUN PART!
YOU are so darn excited about your decision and your commitment that you’ve told some colleagues and THEY want to join with you! Well, that kind of enthusiasm and interest is not going to hold while I’m off sunning on some beach somewhere for a few weeks.

My job is to get on the phone with you and get the information about your friend – and make contact with them so we can get them ‘signed, sealed and delivered’ and starting the program WITH you. That’s so exciting. It’s much more fun together.

So you see – there’s so much more to be done AFTER the event too. It’s critical that I do my job – be available – make contact and ensure that we all start off on the right foot. Also, it’s an opportunity to connect with those who were not able to BE at the event and who may want to jump in for the year with us.

That’s money on the table, folks. And I’m going after it!

Where and how many times have YOU left money on the table because you didn’t do the follow-up?

Please share your thoughts on my blog.